No one has a monopoly on time. I wanted to know what it was like to promote an MMA show from the head honcho’s chair, but thirty minutes into the meeting all I knew was that a CEO’s time is like Lucky Charms-someone’s always after it. In a cramped room of a historic building just south of the nation’s capitol, his staff waited patiently to begin the initial planning meeting of the Ultimate Warrior Challenge’s fifth MMA show.
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